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June 26, 2025 | Emerging Technologies

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AR/VR Industry Sees Expansion and New Applications – June 26, 2025

Denver Chapter Launch and Meta’s Continued Innovation Drive Industry Growth

June 26, 2025 – The emerging technologies sector witnessed several key developments today, primarily focused on augmented and virtual reality (AR/VR), alongside advancements in Internet of Things (IoT), 5G/6G infrastructure, and edge computing. While a broader, more comprehensive wave of innovation wasn’t observed, specific announcements and initiatives solidified existing trends and pointed toward continued growth within targeted areas.

VR/AR Association Expands with Denver Chapter

The VR/AR Association (VR/AR Association) announced the establishment of a new chapter based in Denver, Colorado. This expansion represents a growing trend of industry organization and collaboration within the AR/VR space. Tim Martin, CEO of FS Studio, has been appointed as the chapter president, signaling a shift towards greater industry engagement and potentially, increased advocacy efforts. The VR/AR Association’s expansion strategy indicates a desire to foster dialogue and cooperation amongst developers, hardware manufacturers, and content creators operating within the rapidly evolving AR/VR landscape. [1]

Meta’s Focus on Immersive Computing Continues

Meta continues to invest heavily in advancing immersive computing experiences through its AR/VR platforms. The company is currently conducting tests of AI-generated 3D Instagram photos, a feature designed to streamline content creation and enhance the visual experience within the social media platform. This initiative represents a significant step towards democratizing the creation of high-quality visual content, potentially lowering the barrier to entry for users seeking to share immersive experiences. Furthermore, Meta is developing a virtual desktop environment specifically tailored for its Meta Quest headsets. This development aims to transform the headset into a viable productivity tool, allowing users to perform tasks such as document editing, web browsing, and video conferencing within a fully immersive virtual environment. The company’s continued focus on these features underscores its commitment to pushing towards mainstream adoption of AR/VR technology. [2]

Education Embraces AR/VR with USDA Grant

A significant development was announced today with the awarding of a USDA grant to Central Michigan University. The grant will fund a groundbreaking dual enrollment AR/VR program, integrating virtual reality into educational curricula. The program’s goal is to enhance learning opportunities across various subjects, leveraging the immersive capabilities of AR/VR to create more engaging and effective educational experiences. Details regarding the specific curriculum and implementation timeline remain limited at this time, but the project highlights the growing recognition of AR/VR’s potential within the education sector.

R-CON: Digital Twins 2025 – A Focus on Digital Twin Technology

The VR/AR Association has announced the upcoming R-CON: Digital Twins 2025 event, scheduled to take place in Orlando, Florida, from June 26th to 27th. This event will focus specifically on digital twin technology, a closely related field to AR/VR and increasingly important in edge computing applications. Digital twins – virtual representations of physical assets – are being utilized across a growing range of industries, from manufacturing and construction to healthcare and urban planning. The R-CON event is expected to bring together experts and stakeholders to discuss the latest advancements and challenges in digital twin development and deployment. [4]

Gaming Launches Expand AR/VR Content Offerings

The AR/VR gaming landscape is seeing increased content offerings with several new titles slated for release across key platforms. Meta Quest 3 users will be able to experience “Cave Crave,” launching today, June 26th. PlayStation VR2 users will have access to new experiences starting June 27th. PC VR platforms will also see new releases. Notably, “WARRIORS” is scheduled for release on June 27th. These launches represent a critical step in driving user engagement and expanding the appeal of immersive gaming experiences.

Meta Partners with Anduril on Military XR Applications

Adding a layer of strategic importance to the AR/VR developments, Meta has announced a partnership with defense technology company Anduril. The collaboration will focus on developing military XR (Extended Reality) applications. While specific details regarding the nature of these applications remain confidential, the partnership signals a growing interest from major players in the defense sector in utilizing AR/VR technology for training, simulation, and potentially, operational support. [5] This move highlights the potential for AR/VR to transform military operations and training methodologies.

Summary of Developments – June 26, 2025

Today’s news focused primarily on the expansion of the VR/AR Association with the launch of its Denver chapter, Meta’s continued innovation in AR/VR applications, including AI-generated 3D Instagram photos and a virtual desktop environment, a USDA grant funding an AR/VR dual enrollment program at Central Michigan University, the upcoming R-CON: Digital Twins 2025 event, and a strategic partnership between Meta and Anduril for military XR applications. While these developments demonstrate ongoing progress within key emerging technology sectors, they represent a relatively contained set of announcements, suggesting that broader, transformative shifts are still some time away.


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